We are a retail experience dedicated to promoting emerging and established artisan brands from around the globe, with an emphasis on small batches, high quality and sustainability.

Williamsburg has been chosen to be our flagship location because it is an unapologetic hub for tastemakers and creatives looking to make it on the world’s stage. It is our daily goal to elevate soulful and sustainable brands while providing you with an unforgettable shopping experience; one that is inviting, refreshing and enticing.

We invite you to experience our thoughtfully curated shopping experience; one where you can consistently find unexpected treasures to refresh your wardrobe, fill your home, give to someone special and foster your wellbeing. 

meet the team

Our background working in interior design and fine art means we’re artists ourselves and want to collaborate with others.

Jessica Keller

Co-founder, COO

Jessica comes from a creative background with 10+ years of luxury interior design experience. Jessica has had the pleasure of designing for private residences in the tri-state area, along with hotel and retail brands. These include Tao, Rosewood, Marriott, Westin, Starbucks, Bloomingdales, and Neiman Marcus, among others.

Noel John

Co-founder, CEO

Noel is a marketing and sales professional, who came to NYC in 2013 to fulfill his entrepreneurial dreams. In 3 short years, he developed and launched 5 boutique retail stores in the greater NYC area. He is also a real estate professional who works with national and international clients to invest and sell property in NY. 

neda mamo

Graphic Designer

Neda, in her independent artwork and commercial projects, discovers the fun aspect of a theme and realizes its full potential. Finding the right channels to communicate her unique “punkish” style,Nedacompellingly merges her colorful 2D and 3D universes with her years-long experience in the marketing sector.


Interior Designer

Sophie is a highly curious and creative connoisseur of all things design. Her experience centers on fashion, interiors, and marketing. She has spent the last few years designing high-end residential spaces in New York, the Hamptons, and Palm Beach. She has a strong passion for bringing people's creative visions to life and making any space feel like home. 

let's collaborate...

“Jessica always has innovative ideas. Her knowledge in design and her personality are amazing.”


outgoing and upbeat and wonderful to work with.”


“She was delightful to work with, was incredibly organized... enthusiastic and dedicated. I strongly recommend her.